Google search engine has even been a dominating tool for everyone coming to the internet for finding something, and recently, this biggest search depot has implemented many prominent changes to its all-time popular search algorithm which is somehow beneficial to web surfers, but at the same time, it is heart breaking for many especially those webmasters who used to study Google search for their post SEO analysis. Here are some major misses from Google platform off late:
No Keyword Tracking
For many years, every webmaster used to have the keywords any visitor has come to his site using, which means, he used to know about all the rewarding keywords and how his search engine optimization is working for him. But off late, Google stops giving this keyword tracking to websites, i.e., no site owner would now be able to know which keywords are giving more traffic; hence, now, they would have to rely on their own judgment or any other tool to find out if any word is rewarding for them. However, be noticed that no other tool would provide you Google details coz they are stopped from server end, but they can offer you similar data from other search engine engines.
PageRank – a dying tool
Google PageRank has ever been an important yardstick to measure the authenticity of any online portal, in fact, sometime, it also works in opposite directions, i.e., it over weighs old websites with years long history over internet and undermines newer websites even though they could be having much better information on them. Hence, Google has not updated its PageRank status since last one year or so, and many are calling is a slow end of one of the most popular site rating tools ever.
Hummingbird – A closer search algorithm
Internet is indeed an explosive discovery of the twenty first century, but it has always been out of reach of millions aspirants who are unaware of technical quarries you need to put on Google to find something. Though, in many cases you find all the required information much easily, but then, it is very difficult to dig a concept more deeply if you don’t you how to search something using advance search techniques.
Hummingbird is the answer to all those non-techies who used to miss this help in every search engine. Google announced its new algorithm Hummingbird on its birthday where you can use conversational search for any info you want. Though, this is in its initial phase, we’ll get more refined results as the time passes by.
