In 2013, Google has been serving the webmasters with blow after blow. Google Hummingbird update is one such decisive step from the internet’s most powerful search engine. With more than 70% of the internet users relying on this search engine, you need to make sure that your website is 100% compliant with Google and all its latest update. Have you checked whether your website is hummingbird compliant? If not you should immediately get in to action to test the compatibility of your website with the latest Google update.
If you have lost your website’s ranking recently or if your website is not doing well in the search results like it used to in the past, then you are likely to have been hit by Google hummingbird. This simply means that Google has identified something that is not right with your website, which makes the website unsuitable to be listed in the top results.
With Hummingbird, Google has been trying to make an important shift in its search technology. Google is trying to make its search more ‘conversational like’. Gone are the days whereby you had to go by keywords analyzer and put in keywords that really made no sense to the human reader. Such keyword phrases have been used in the content of the website because that is users searched for information; Google and other search engines in their primitive stage where just matching the keyword phrases to understand the relevance of the page to the search that has been made. Today, that is not the case any longer. Google’s algorithm has become lot more sophisticated than what it used to be and it can do much better than just identifying matching phrases and keywords. When you are building content for your website, you need to use a more conversational or a natural tone so that you impress the search engines and at the same time impress the human visitors. This change has come about mainly due to the advent of tablets and smart phones that allow the users to make searches using voice.
As always, quality content continues to play an important role regardless of whether it is penguin, panda or the latest hummingbird. If you have been ignoring to add quality content to your website on regular basis and if you have been managing to survive all along, you need to tighten your belts now because it is not going to work any longer. Whether you update your website with naturally good quality content or simply watch your website simply disappear from the search results. Investing in good quality content on regular basis has proven to be one of the most reliable strategies for impressing Google. Here is a sure fire way of increasing the traffic to your website and failing to do what it takes to drive that traffic to your website would only mean that you are not serious about your website’s traffic. Most importantly stay away from all link building scams.
