Search engine optimization is no longer a crisp concept; perhaps, nowadays, it is one of the toughest professional jobs being done by experts of online marketing. When we say being done by professionals, we actually mean it, coz it takes years to learn the basics and master the multidisciplinary techniques of SEO. These days, when internet has revolutionized everything, how can webmasters be on a side of success perhaps they would like to be a part of it. Today, there are many tools available in the market which claim to assist you in doing most complex optimization functions, in fact, if we analysis some of the top tools, we would find that they all are based on similar algorithms and work on a similar pattern. Buying something that has been in use by thousands of others will not benefit you in a long run; hence a tool which could offer core level customization is the best considering today’s competitiveness in online marketing.
Actually, there has always been a debate over use and effectiveness of these tools in long run coz many search engines’ terms don’t allow you to use any automation while preparing contents; hence if anyone does it, he is risking his site future. If we look at the ground realities, almost every webmaster use some kind of automation, intentionally or unintentionally, in fact, most of the time there is a mix of both manual and auto optimization tools.
Risks
As told above, if you are using a kind of automation for your site optimization, you are somewhere breaking rules, apart from that you are also vulnerable to over SEO, a term being used when you generate too many backlinks in a short span of time. Search engine robots are designed with a hawk-eye so they can easily track down all the portals surging their backlinks overnight.
Again, almost every good tool has a cost which is again available to all; which means you could be using a method that is already being used by thousands of others, therefore, you are lacking a novelty in your work while top search engines love new information over the net. Thus, it is always better to use a mix where you use automation with your manual touch so your work could look different than others in one way or another. Besides, you should never plagiarize already available contents coz that could ruin your online career in no time, otherwise, using SEO tool is fun but with its own perils
