Generally, site optimization is done to increase the exposure and aimed towards search engines, coz every webmaster wants to encash his site traffic by putting many ads onto it, but in many cases, money doesn’t matter for websites, especially for those who are designed and maintained by a nonprofit organization. Since, these not profit websites provide an educational or an important social message via their contents, its owners usually don’t want to spend on optimization then how these sites gain top search engine positions without paying even a single dollar to marketing professionals? Actually, the answer lies in the objective these sites are based on, as told, most of them convey a social message or based on some educational material; hence they enjoy more authority from every search engine and have a greater respect in every web surfer mind. Since, many websites today are malware career, but these nonprofit sites are always believed to be clean and informative so there is a natural optimization for them which comes spontaneously from every corner of the world.
Today, webmasters spend thousands of dollars to buy backlinks from reputed portals, but these noncommercial sites get these links free of cost, in fact, site owners deliberately place a link pointed to these sites to enjoy more authority in the eyes of readers. Still, not every noncommercial site is run for charitable cause; perhaps many personal sites are designed just to interact with the world in most special way. Like, everyone these days designs his own personal site without putting ads onto it, these sites are innovative way to tell the world about your hobbies, bio, and create a circle among your known one.
Indeed, optimization is done on these portals too but in a different way, like using the power of social networks, i.e., these days, every individual interacts with his friends using any of the social engines, and he intentionally uses his personal site’s address on his signature which brings lots of familiar traffic. However, the objective of optimization is not money but to spread your massage to as many peoples as you can. If we look at the popular micro blogging site Twitter, many well-known users have five to ten million followers and these celebrities use this platform to communicate with the world with a backlink to their own web portal. So, indeed, optimization is being done by everyone these days either intentionally or un-intentionally, coz it offers them what they expect from the internet!
Article written by Chakrit Srisinghasongkram.